Sales letter -it’s an salesman in the real world- can sell your product through Internet. A good sales letter is importance if you want your product sold well. A sales letter can work 24 hour a day, 7 day a week without complain, you doesn’t need to give motivation every day to improve your salesman spirit, etc. If you want your product sold out, create a good sales letter.
By using a good sales letter, you can sell bad goods sold out. But, using a bad sales letter, you can’t sell anything although your product in very fantastic!
Now, how to make a good sales letter?
- Use a strong headline. By use a strong headline, you can make your visitor focus directly about what is offered. Tell about the benefit that you offer. Write your headline using bold the word, use larger font size than the font size you use for the body text in your sales letter. You can coloring your headline use blue or red.
- Use a friendly conversational style. Don’t use a formal sentence. Just write the sales letter by your self. Leave it flow about what want you write. Write your sales latter as if you were talking to your best friend.
- What the costumer receive? Tell the true about what the costumer receive by buying the product. Use perspective buyers and asked yourself, “If I was receiving this letter, why would I want to buy the product or service being sold? What’s in it for me?
- Include testimonials from costumers. If you already have a costumer, you can ask the witness to them. People will believe, if there is a proof from another people. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
- Bonus. Who doesn’t want a bonus? Just give your costumer bonus to make them more loyal to you. Give the relevant bonus with your product.
After read this article, hope you can make your own sales letter and increase your income.